Building Positive Perceptions Through Brand Behavior
Description
Branding isn’t just for companies and celebrities. The school library is a brand too, and this book will show how powerful the concept of branding can be. Learn how to use it as a tool for articulating the value of the school library while also defining to stakeholders who school librarians are and why having a school librarian matters.
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'Elevating the School Library - Ballard, Susan D., Johns, Sara Kelly'.
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