The Lean Machine

How Harley-Davidson Drove Top-Line Growth and Profitability with Revolutionary Lean Product Development

Description

The most iconic brands stay on top because they know how to evolve to appeal to their market. Discover the Knowledge-Based Product Development system that has fueled the sustained growth of American motorcycle company Harley-Davidson--and how you can achieve the same long-lasting success.
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Writer
Oosterwal, Dantar P.
Title
The Lean Machine
Publisher
HarperCollins Focus
Year
2010
Language
English
Pages
272
Weight
390 gr
EAN
9780814432884
Dimensions
228 x 150 x 17 mm
Binding format
Paperback

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Categories

Boekstra