Dictionary of Marketing Communications

Govoni, Norman A.P.

Description

Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing.
€ 69,45
Paperback / softback
 
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€ 19,95 within The Netherlands
Writer
Govoni, Norman A.P.
Title
Dictionary of Marketing Communications
Publisher
SAGE Publications Inc
Year
2003
Language
English
Pages
256
Weight
576 gr
EAN
9780761927716
Dimensions
248 x 178 x 18 mm
Binding format
Paperback / softback

You will always receive the last edition from us!


Categories

Boekstra