The New Strategic Brand Management

Advanced Insights and Strategic Thinking

Description

Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.
€ 61,60
Paperback / softback
 
Free shipping from
€ 19,95 within The Netherlands
Writer
Kapferer, Jean-Noel
Title
The New Strategic Brand Management
Publisher
Kogan Page Ltd
Year
2012
Language
English
Pages
512
Weight
903 gr
EAN
9780749465155
Dimensions
245 x 190 x 27 mm
Binding format
Paperback / softback

You will always receive the last edition from us!


Categories

Boekstra