Spending Advertising Money in the Digital Age

How to Navigate the Media Flow

Description

Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately, and then deploy it most effectively in order to build business.
€ 37,15
Paperback / softback
 
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€ 19,95 within The Netherlands
Writer
Pringle, Hamish, Marshall, Jim
Title
Spending Advertising Money in the Digital Age
Publisher
Kogan Page Ltd
Year
2011
Language
English
Pages
336
Weight
519 gr
EAN
9780749463052
Dimensions
235 x 159 x 19 mm
Binding format
Paperback / softback

You will always receive the last edition from us!


Categories

Boekstra