Popular Music as Promotion

Music and Branding in the Digital Age

Description

'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture.
€ 26,95
Paperback / softback
 
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Writer
Meier, Leslie M.
Title
Popular Music as Promotion
Publisher
John Wiley and Sons Ltd
Year
2016
Language
English
Pages
216
Weight
321 gr
EAN
9780745692227
Dimensions
229 x 152 x 17 mm
Binding format
Paperback / softback

You will always receive the last edition from us!


Categories

Boekstra