Keenly anticipated primer on the principles and applications of Lusch and Vargo's groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of SDL have wider implications for the future of the organization of the firm.
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‘Service-Dominant Logic - Lusch, Robert F. (University of Arizona), Vargo, Stephen L. (University of Hawaii’.
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