Name: Scientific Advertising - Hopkins, Claude C.
Price: 13.45 EUR
Author: Hopkins, Claude C.
ISBN: 9780486836058

Scientific Advertising

Hopkins, Claude C.

Description

A founding father of modern advertising discusses the lure of telling a story, use of headlines and art, the power of specificity, and the value of samples and testing campaigns.

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Writer: Hopkins, Claude C.
Title: Scientific Advertising
Publisher: Dover Publications Inc.

Year: 2019
Language: English
Pages: 112
Weight: 136 gr

EAN: 9780486836058
Dimensions: 203 x 127 x 10 mm
Binding format: Paperback / softback

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Scientific Advertising

Hopkins, Claude C.

Description

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