Name: Truth, Lies, and Advertising - Steel, Jon
Price: 46.3 EUR
Author: Steel, Jon
ISBN: 9780471189626

Truth, Lies, and Advertising

The Art of Account Planning

Description

Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it The best new-business tool ever invented.

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Writer: Steel, Jon
Title: Truth, Lies, and Advertising
Publisher: John Wiley & Sons Inc

Year: 1998
Language: English
Pages: 320
Weight: 567 gr

EAN: 9780471189626
Dimensions: 235 x 155 x 32 mm
Binding format: Gebonden

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Truth, Lies, and Advertising

The Art of Account Planning

Description

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