Name: Differentiate or Die - Trout, Jack, Rivkin, Steve
Price: 31 EUR
Author: Trout, Jack, Rivkin, Steve
ISBN: 9780470223390

Differentiate or Die

Survival in Our Era of Killer Competition

Description

Announcing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time.

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Writer: Trout, Jack, Rivkin, Steve
Title: Differentiate or Die
Publisher: John Wiley & Sons Inc

Year: 2008
Language: English
Pages: 272
Weight: 445 gr

EAN: 9780470223390
Dimensions: 235 x 159 x 32 mm
Binding format: Gebonden

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Differentiate or Die

Survival in Our Era of Killer Competition

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