Boekstra - Cooper, Robert - Winning at New Products, 5th Edition

Winning at New Products, 5th Edition

Creating Value Through Innovation

Cooper, Robert - Winning at New Products, 5th Edition

Cooper, Robert - Winning at New Products, 5th Edition

Description

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar

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Writer: Cooper, Robert
Title: Winning at New Products, 5th Edition
Publisher: Basic Books

Year: 2017
Language: English
Pages: 448
Weight: 454 gr

EAN: 9780465093328
Dimensions: 229 x 152 x 31 mm
Binding format: Paperback / softback

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Regional novels