Boekstra - Contemporary Issues in Luxury Brand Management

Contemporary Issues in Luxury Brand Management

Description

This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today.

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Writer
Title: Contemporary Issues in Luxury Brand Management
Publisher: Taylor & Francis Ltd

Year: 2023
Language: English
Pages: 162
Weight: 336 gr

EAN: 9780367859305
Dimensions: 246 x 174 x 16 mm
Binding format: Paperback / softback

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Categories

Food and drinks

Regional novels