Creating Value with Data Analytics in Marketing

Mastering Data Science

Verhoef, Peter C., Kooge, Edwin, Walk, Natasha (Metriclab Big Data Analytics, The Netherlands), Wieringa, Jaap E. - Creating Value with Data Analytics in Marketing

Description

This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.

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Writer: Verhoef, Peter C., Kooge, Edwin, Walk, Natasha (Metriclab Big Data Analytics, The Netherlands), Wieringa, Jaap E.
Title: Creating Value with Data Analytics in Marketing
Publisher: Taylor & Francis Ltd

Year: 2021
Language: English
Pages: 314
Weight: 743 gr

EAN: 9780367819798
Dimensions: 246 x 174 x 20 mm
Binding format: Paperback

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Creating Value with Data Analytics in Marketing

Mastering Data Science

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