Name: Brand Activism - Scalvini, Marco
Price: 65.85 EUR
Author: Scalvini, Marco
ISBN: 9780367616618

Brand Activism

Advertising and the Ethics of Visibility

Description

This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens.

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Writer: Scalvini, Marco
Title: Brand Activism
Publisher: Taylor & Francis Ltd

Year: 2024
Language: English
Pages: 118
Weight: 248 gr

EAN: 9780367616618
Dimensions: 216 x 138 x 14 mm
Binding format: Gebonden

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Brand Activism

Advertising and the Ethics of Visibility

Description

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