Sport Consumer Behaviour

Marketing Strategies

Funk, Daniel C (Temple University, Alexandris, Kostas (Aristotle University of Thessaloniki, McDonald, Heath (RMIT University - Sport Consumer Behaviour
Funk, Daniel C (Temple University, Alexandris, Kostas (Aristotle University of Thessaloniki, McDonald, Heath (RMIT University - Sport Consumer Behaviour
Funk, Daniel C (Temple University, Alexandris, Kostas (Aristotle University of Thessaloniki, McDonald, Heath (RMIT University - Sport Consumer Behaviour
Funk, Daniel C (Temple University, Alexandris, Kostas (Aristotle University of Thessaloniki, McDonald, Heath (RMIT University - Sport Consumer Behaviour

Description

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners.
€ 67,25
Paperback / softback
 
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Writer
Funk, Daniel C (Temple University, Alexandris, Kostas (Aristotle University of Thessaloniki, McDonald, Heath (RMIT University
Title
Sport Consumer Behaviour
Publisher
Taylor & Francis Ltd
Year
2022
Language
English
Pages
338
Weight
632 gr
EAN
9780367552435
Dimensions
173 x 243 x 30 mm
Binding format
Paperback / softback

You will always receive the last edition from us!

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