The Entrepreneur's Roadmap for Development, Management, and Growth
Description
The third edition of this practical textbook provides an introduction to the world of new and emerging ventures, including such diverse activities as planning, marketing, financing, and growth. Presented in an easy-to-understand style, this textbook guides readers through the entire new venture management process.
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'New Venture Management - Kuratko, Donald F. (Indiana University - Bloomington, Hornsby, Jeffrey S. (Kansas State University'.
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