Brand Management

Mastering Research, Theory and Practice

Heding, Tilde (Copenhagen Business School, Denmark), Knudtzen, Charlotte F. (Copenhagen Business School, Denmark), Bjerre, Mogens - Brand Management
Heding, Tilde (Copenhagen Business School, Denmark), Knudtzen, Charlotte F. (Copenhagen Business School, Denmark), Bjerre, Mogens - Brand Management

Description

This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.
€ 44,10
Paperback
 
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€ 19,95 within The Netherlands
Writer
Heding, Tilde (Copenhagen Business School, Denmark), Knudtzen, Charlotte F. (Copenhagen Business School, Denmark), Bjerre, Mogens
Title
Brand Management
Publisher
Taylor & Francis Ltd
Year
2020
Language
English
Pages
338
Weight
603 gr
EAN
9780367172589
Dimensions
246 x 174 x 19 mm
Binding format
Paperback

You will always receive the last edition from us!

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