'Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'What should our business strategy be?'.
I have a question about the book:
‘Customer Relationship Management - Peelen, Ed, Beltman, Rob’.
Fill in the form below.
We will respond as fast as possible.
