Customer Portfolio Management

Creating Value with a Large Leaky Bucket of Customers

Description

How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.
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Gebonden
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Writer
Selnes, Fred, Johnson, Michael D.
Title
Customer Portfolio Management
Publisher
MIT Press Ltd
Year
2025
Language
English
Pages
144
Weight
350 gr
EAN
9780262049627
Dimensions
236 x 160 x 20 mm
Binding format
Gebonden

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Categories

Boekstra