California is the most visited state in the USA. In 2015, California attracted 17 million visitors from all over the world (Source: industry.visitcalifornia.com), More practical information for both people travelling by private and public transport than any other guide, Rough Guides is the No. 3 travel guide publisher in 2016, worth GBP2.6 million (Nielsen Bookscan, Period 10 2016)
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