Media Economics

Key Concerns in Media Studies

Cunningham, Stuart (Queensland University of Technology, Flew, Terry (Queensland University of Technology, Swift, Adam (Creative Industries Faculty - Media Economics

Description

A concise introduction to the key ideas and issues in the study of media economics, drawing on a broad range of case studies - from Amazon and Twitter, to Apple and Netflix - to illustrate how economic paradigms are not just theories, but provide important practical insights into how the media operates today.

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Writer: Cunningham, Stuart (Queensland University of Technology, Flew, Terry (Queensland University of Technology, Swift, Adam (Creative Industries Faculty
Title: Media Economics
Publisher: Bloomsbury Publishing PLC

Year: 2015
Language: English
Pages: 192
Weight: 454 gr

EAN: 9780230293229
Dimensions: 216 x 138 x 14 mm
Binding format: Paperback / softback

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Media Economics

Key Concerns in Media Studies

Description

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