Cultural Strategy

Using Innovative Ideologies to Build Breakthrough Brands

Holt, Douglas (Founding Partner of The Cultural Strategy Group, Cameron, Douglas (Founding Partner of Amalgamated Advertising Agency - Cultural Strategy
Holt, Douglas (Founding Partner of The Cultural Strategy Group, Cameron, Douglas (Founding Partner of Amalgamated Advertising Agency - Cultural Strategy

Description

Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
€ 43,55
Paperback / softback
 
In the shopping cart Delivered in 5 business days. Wishlist Ask a question
In the shopping cart Delivered in 5 business days. Wishlist Ask a question
Free shipping from
€ 19,95 within The Netherlands
Writer
Holt, Douglas (Founding Partner of The Cultural Strategy Group, Cameron, Douglas (Founding Partner of Amalgamated Advertising Agency
Title
Cultural Strategy
Publisher
Oxford University Press
Year
2012
Language
English
Pages
416
Weight
644 gr
EAN
9780199655854
Dimensions
233 x 154 x 24 mm
Binding format
Paperback / softback

You will always receive the last edition from us!

Categories

Studying books
Art
Wines
Informatics
Food and drinks
Sports
Travel
War
Regional novels
Comicbooks
Health
Bibles
Novels
Politics
Bicycling
Music
Pregnancy
Applying
All categories
Boekstra