Advertising

A Very Short Introduction

Fletcher, Winston (Formerly founder Chairman of the World Advertising Research Center. Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westminster) - Advertising
Fletcher, Winston (Formerly founder Chairman of the World Advertising Research Center. Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westminster) - Advertising

Description

Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
€ 14,95
Paperback / softback
 
In the shopping cart Delivered in 5 business days. Wishlist Ask a question
In the shopping cart Delivered in 5 business days. Wishlist Ask a question
Free shipping from
€ 19,95 within The Netherlands
Writer
Fletcher, Winston (Formerly founder Chairman of the World Advertising Research Center. Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westminster)
Title
Advertising
Publisher
Oxford University Press
Year
2010
Language
English
Pages
160
Weight
142 gr
EAN
9780199568925
Dimensions
176 x 110 x 10 mm
Binding format
Paperback / softback

You will always receive the last edition from us!

Categories

Studying books
Art
Wines
Informatics
Food and drinks
Sports
Travel
War
Regional novels
Comicbooks
Health
Bibles
Novels
Politics
Bicycling
Music
Pregnancy
Applying
All categories
Boekstra