Name: Fundamentals of Marketing - Baines, Paul (University of Leicester), Whitehouse, Sophie (King's College London), Antonetti, Paolo (EDHEC Business School), Rosengren, Sara (Stockholm School of Economics)
Price: 68.35 EUR
Author: Baines, Paul (University of Leicester), Whitehouse, Sophie (King's College London), Antonetti, Paolo (EDHEC Business School), Rosengren, Sara (Stockholm School of Economics)
ISBN: 9780198910817

Fundamentals of Marketing

Baines, Paul (University of Leicester), Whitehouse, Sophie (King's College London), Antonetti, Paolo (EDHEC Business School), Rosengren, Sara (Stockholm School of Economics)

Description

Based on the bestselling Marketing by Baines et al, Fundamentals of Marketing is the most relevant yet concise guide to marketing, combining essential theories with a global range of practitioner insights.

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Writer: Baines, Paul (University of Leicester), Whitehouse, Sophie (King's College London), Antonetti, Paolo (EDHEC Business School), Rosengren, Sara (Stockholm School of Economics)
Title: Fundamentals of Marketing
Publisher: Oxford University Press

Year: 2025
Language: English
Pages: 384

EAN: 9780198910817
Binding format: Paperback / softback

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Fundamentals of Marketing

Baines, Paul (University of Leicester), Whitehouse, Sophie (King's College London), Antonetti, Paolo (EDHEC Business School), Rosengren, Sara (Stockholm School of Economics)

Description

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