Strategic Marketing

Creating Competitive Advantage

West, Douglas (Professor of Marketing, Ford, John (Professor & Eminent Scholar, Ibrahim, Essam (Cairo University), Montecchi, Matteo (Lecturer in Marketing - Strategic Marketing
West, Douglas (Professor of Marketing, Ford, John (Professor & Eminent Scholar, Ibrahim, Essam (Cairo University), Montecchi, Matteo (Lecturer in Marketing - Strategic Marketing

Description

Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.
€ 76,15
Paperback / softback
 
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Writer
West, Douglas (Professor of Marketing, Ford, John (Professor & Eminent Scholar, Ibrahim, Essam (Cairo University), Montecchi, Matteo (Lecturer in Marketing
Title
Strategic Marketing
Publisher
Oxford University Press
Year
2022
Language
English
Pages
600
Weight
1144 gr
EAN
9780198856764
Dimensions
245 x 191 x 31 mm
Binding format
Paperback / softback

You will always receive the last edition from us!

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