Name: Strategic Advertising Management - Percy, Larry (Visiting Professor of Marketing at the Turku School of Economics, Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and Consumer Research at the School of Management
Price: 73.6 EUR
Author: Percy, Larry (Visiting Professor of Marketing at the Turku School of Economics, Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and Consumer Research at the School of Management
ISBN: 9780198835615

Strategic Advertising Management

Percy, Larry (Visiting Professor of Marketing at the Turku School of Economics, Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and Consumer Research at the School of Management

Description

With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.

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Writer: Percy, Larry (Visiting Professor of Marketing at the Turku School of Economics, Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and Consumer Research at the School of Management
Title: Strategic Advertising Management
Publisher: Oxford University Press

Year: 2021
Language: English
Pages: 504
Weight: 975 gr

EAN: 9780198835615
Dimensions: 244 x 190 x 22 mm
Binding format: Paperback / softback

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Strategic Advertising Management

Percy, Larry (Visiting Professor of Marketing at the Turku School of Economics, Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and Consumer Research at the School of Management

Description

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