Re-inventing Business Models concentrates on the how and when of business model innovation. It provides managers with menus to outperform competitors and helps them choose between improving the existing business model and radically renewing it. The conclusions are supported by the authors' own research and case studies.
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'Reinventing Business Models - Volberda, Henk W. (Professor of Strategic Management & Business Policy, van den Bosch, Frans (Emeritus Professor of Management Interfaces between Organizations and Environment, Heij, Kevin (Project manager'.
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