Boekstra - Ferrier, Adam ( - The Advertising Effect: How to Change Behaviour

The Advertising Effect: How to Change Behaviour

How to Change Behaviour

Ferrier, Adam ( - The Advertising Effect: How to Change Behaviour

Ferrier, Adam ( - The Advertising Effect: How to Change Behaviour

Description

The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

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Writer: Ferrier, Adam (
Title: The Advertising Effect: How to Change Behaviour
Publisher: Oxford University Press Australia

Year: 2014
Language: English
Pages: 240
Weight: 382 gr

EAN: 9780195593921
Dimensions: 229 x 153 x 19 mm
Binding format: Paperback / softback

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Categories

Food and drinks

Regional novels