Understanding Behavioral Finance and the Psychology of Investing
Description
This book provides a comprehensive treatment of behavioral finance for a practitioner audience. With the use of the latest psychological research, Shefrin helps us to understand the human behaviour that guides stock selection, financial services, and corporate financial strategy.
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'Beyond Greed and Fear - Shefrin, Hersh (Mario L. Belotti Chair in Finance at Leavey School of Business'.
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