Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Description
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
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‘How Brands Grow 2 Revised Edition - Romaniuk, Jenni (Research Professor and Associate Director, Sharp, Bryon (Director’.
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