How to Give Financial Advice to Women: Attracting and Retaining High-Net Worth Female Clients

Attracting & Retaining High-Net-Worth Female Clients

Description

Helps you understand the wants and needs of affluent female clients and shows you how to appeal to this group of loyal investors. This title shows you how the industry has historically made women feel misunderstood and undervalued and gives you what you need to buck the trend and capitalize on being female friendly.
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Writer
Kingsbury, Kathleen Burns
Title
How to Give Financial Advice to Women: Attracting and Retaining High-Net Worth Female Clients
Publisher
McGraw-Hill Education - Europe
Year
2012
Language
English
Pages
272
Weight
567 gr
EAN
9780071798976
Dimensions
235 x 159 x 25 mm
Binding format
Hardback

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Categories

Boekstra