Emerging Markets Rule: Growth Strategies of the New Global Giants
Growth Strategies of the New Global Giants
Description
Provides an action plan based on leaner, more operationally proficient ways for maintaining the competitive advantage based on seven new axioms of global competitiveness: execute, strategize, and execute again; cater to the niches; scale to win; embrace chaos; acquire smart; expand with abandon; and no sacred cows.
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‘Emerging Markets Rule: Growth Strategies of the New Global Giants - Guillen, Mauro, Garcia-Canal, Esteban’.
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