Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Drive Sales and Boost Your Bottom Line by Creating, Communicating, and Capturing Customer Value

Macdivitt, Harry, Wilkinson, Mike - Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Description

Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.

In the shopping cart Delivered in 5 business days. Wishlist Ask a question

Free shipping from
€ 19,95 within The Netherlands

Writer: Macdivitt, Harry, Wilkinson, Mike
Title: Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
Publisher: McGraw-Hill Education - Europe

Year: 2011
Language: English
Pages: 288
Weight: 586 gr

EAN: 9780071761680
Dimensions: 241 x 165 x 25 mm
Binding format: Gebonden

You will always receive the last edition from us!

Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Drive Sales and Boost Your Bottom Line by Creating, Communicating, and Capturing Customer Value

Description

Categories

Ask a question