More than 6,000 Entries to Help You Promote Your Products, Services, and Ideas
Description
A reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition', from 'grabbers' to 'clinchers.'
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‘Words that Sell, Revised and Expanded Edition - Bayan, Richard’.
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