The battle for your mind. How to be seen and heard in the overcrowded marketplace
Description
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a position in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
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‘Positioning: The Battle for Your Mind - Ries, Al, Trout, Jack’.
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