Taken for a Ride

How Daimler-Benz Drove Off with Chrysler

Description

Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.
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Writer
Vlasic, B, Stertz, B
Title
Taken for a Ride
Publisher
HarperCollins Publishers Inc
Year
2018
Language
English
Pages
408
Weight
360 gr
EAN
9780060934484
Dimensions
203 x 136 x 25 mm
Binding format
Paperback

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Categories

Boekstra