How to Build a Product or Service into a World-Class Brand
Description
Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu
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'The 22 Immutable Laws of Branding - Ries, Al, Ries, Laura'.
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