Two Friends and the Catalog That Changed the Sneaker Business Forever
Description
This is a startup story unlike most you've read, but as instructive and inspiring as any of the rest. It's the story of two entrepreneurs with $4,000 worth of track shoes stuffed into an AMC Gremlin who eventually launched a mail-order catalogue, Eastbay, that became a bible and a cultural icon to Gen X and Millennial kids.
