A book for turbulent times, When Not If is essential reading for anyone preparing to lead through crisis and change. Jeff Martinovich's gripping story of resilience and perseverance is carefully interwoven with actionable lessons from a CEO who journeyed from zero to a billion, only to be reduced back to zero - and a shocking 14-year prison sentence.
True, not every reader will experience the trials faced by Jeff. The circumstances of the crisis will differ, but the responses Jeff advocates will bear fruit in most all situations. When Not If gives readers a toolkit of proven practices, behaviors, and actionable takeaways that prepare leaders to survive when the black swan knocks on their front do or.
So if you're ready to take your leadership skills to the next level and emerge stronger from any crisis, When Not If is a mandatory guide for you.
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