Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

Case of Vietnam and Sri Lanka

Perera, Charitha Harshani, Nayak, Rajkishore, Nguyen, Long Van Thang - Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions
Perera, Charitha Harshani, Nayak, Rajkishore, Nguyen, Long Van Thang - Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions
Perera, Charitha Harshani, Nayak, Rajkishore, Nguyen, Long Van Thang - Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions
Perera, Charitha Harshani, Nayak, Rajkishore, Nguyen, Long Van Thang - Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

Description

This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes.
€ 133,70
Hardback
 
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Writer
Perera, Charitha Harshani, Nayak, Rajkishore, Nguyen, Long Van Thang
Title
Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions
Publisher
Springer Verlag, Singapore
Year
2022
Language
English
Pages
275
EAN
9789811950162
Binding format
Hardback

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