Name: Dealing with Socially Responsible Consumers
Price: 61.8 EUR
ISBN: 9789811944567

Dealing with Socially Responsible Consumers

Studies in Marketing

Description

This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable.

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Title: Dealing with Socially Responsible Consumers
Publisher: Springer Verlag, Singapore

Year: 2023
Language: English
Pages: 564
Weight: 890 gr

EAN: 9789811944567
Dimensions: 155 x 219 x 41 mm
Binding format: Gebonden

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Dealing with Socially Responsible Consumers

Studies in Marketing

Description

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