The Attention Economy and How Media Works

Simple Truths for Marketers

Description

This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina.
€ 40,00
Gebonden
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€ 19,95 within The Netherlands
Writer
Nelson-Field, Karen
Title
The Attention Economy and How Media Works
Publisher
Springer Verlag, Singapore
Year
2020
Language
English
Pages
152
Weight
428 gr
EAN
9789811515392
Dimensions
241 x 161 x 18 mm
Binding format
Gebonden

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Categories

Boekstra