The Art of Designing Behaviour

Mastering a practical method to influence decisions and shape desired behaviours

Groenewegen, Astrid - The Art of Designing Behaviour
Groenewegen, Astrid - The Art of Designing Behaviour

Description

People are complex beings and so is behavioural change, but you’ll be able to do more than you think possible. And once you understand how people arrive at decisions, you will find yourself with gold in your hands. Marketeers, policy-makers, HR-professionals, managers – and also even you yourself. Almost all of us are coping with the question how we might influence human behaviour. One thing is clear: changing behaviour is pretty difficult. But why is this so? And how might you in fact manage to do it? The Art of Designing Behaviour takes you along to the missing link: applied behavioural science. How do we arrive at our choices? What triggers us to undertake an action? And what actually prevents us from doing so? This knowledge is at the basis of the SUE | Behavioural Design Method©, which has already been successfully used for a decade in organisations all over the world. This book is both a masterclass and a toolbox combined. You are trained in an accessible method, and will learn what principles and mechanisms you may use in order to stimulate desirable behaviour. Before you know it, you’ll be bursting with ideas in order to have a pleasant go at tackling your problem and helping people to make better choices. Astrid Groenewegen is the founder of SUE | Behavioural Design, a strategic innovation agency specialised in behavioural change. With her officially acknowledged Behavioural Design Academy she has trained more than 2,500 individuals from 45 countries by way of the SUE | Behavioural Design Method.
€ 45,50
Paperback
 
In the shopping cart This book is currently not available.
The planned release date is 30-06-2026. Wishlist Ask a question
In the shopping cart This book is currently not available.
The planned release date is 30-06-2026. Wishlist Ask a question
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€ 19,95 within The Netherlands
Writer
Groenewegen, Astrid
Title
The Art of Designing Behaviour
Publisher
Boom uitgevers Amsterdam S
Year
2022
Language
English
Pages
376
Weight
720 gr
EAN
9789024451777
Dimensions
239 x 171 x 25 mm
Binding format
Paperback

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