Poetik und Poesie der Werbung

Ästhetik und Literarizität an der Schnittstelle von Kunst und Kommerz

Description

Commercial esthetics or art? Interdisciplinary perspectives on the interaction of poetry-like structure and the esthetics of advertisement, the art of poetry and persuasion, literature in advertisement and advertisement in literature!
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Writer
Title
Poetik und Poesie der Werbung
Publisher
transcript Verlag
Year
2025
Language
German
Pages
242
Weight
390 gr
EAN
9783837638264
Dimensions
226 x 149 x 22 mm
Binding format
Paperback

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Categories

Boekstra