A Concise Guide to Market Research

The Process, Data, and Methods Using IBM SPSS Statistics

Description

This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
€ 65,25
Paperback / softback
 
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€ 19,95 within The Netherlands
Writer
Sarstedt, Marko, Mooi, Erik
Title
A Concise Guide to Market Research
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Year
2019
Language
English
Pages
396
Weight
632 gr
EAN
9783662585924
Dimensions
154 x 233 x 28 mm
Binding format
Paperback / softback

You will always receive the last edition from us!


Categories

Boekstra