A Concise Guide to Market Research

The Process, Data, and Methods Using IBM SPSS Statistics

Description

This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
€ 97,00
Gebonden
Free shipping from
€ 19,95 within The Netherlands
Writer
Sarstedt, Marko, Mooi, Erik
Title
A Concise Guide to Market Research
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Year
2018
Language
English
Pages
396
Weight
786 gr
EAN
9783662567067
Dimensions
241 x 159 x 30 mm
Binding format
Gebonden

You will always receive the last edition from us!


Categories

Boekstra