H2H Marketing

The Genesis of Human-to-Human Marketing

Description

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.
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Writer
Kotler, Philip, Pfoertsch, Waldemar, Sponholz, Uwe
Title
H2H Marketing
Publisher
Springer Nature Switzerland AG
Year
2020
Language
English
Pages
267
Weight
612 gr
EAN
9783030595302
Dimensions
235 x 155 x 27 mm
Binding format
Hardback

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Categories

Boekstra