Strategic Innovative Marketing and Tourism

8th ICSIMAT, Northern Aegean, Greece, 2019

Description

Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing.
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Gebonden
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Writer
Title
Strategic Innovative Marketing and Tourism
Publisher
Springer Nature Switzerland AG
Year
2020
Language
English
Pages
1105
EAN
9783030361259
Binding format
Gebonden

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Categories

Boekstra