Value is a most misunderstood and misused word. As it becomes fashionable to create value, more companies are rushing towards the creating value mantra. In so doing, they forget value starvation and value destruction. This book is about value starvation. It shows you how to recognise value starvation, how to avoid it and how to prevent it.
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‘Customer Value Starvation Can Kill - Mahajan, Gautam, Vieira, Walter’.
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