The Personalization Paradox

Why Companies Fail (and How To Succeed) at Delivering Personalized Experiences at Scale

Description

Global content strategy expert Val Swisher and senior content strategist Regina Lynn Preciado show you exactly what it takes to deliver personalized content to your customers at scale.
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Writer
Swisher, Val, Preciado, Regina Lynn
Title
The Personalization Paradox
Publisher
XML Press
Year
2021
Language
English
Pages
242
Weight
441 gr
EAN
9781937434724
Dimensions
233 x 190 x 17 mm
Binding format
Paperback

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Categories

Boekstra